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Listing Strategy

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Our Track Record

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Sales Performance
★LIFETIME MULTI-MILLION DOLLAR PRODUCER
★TOP 1% NATIONALLY IS LISTING AND SALES
★With almost 40 years in Real Estate
Awards
★REAL ESTATE HALL OF FAME
★TOP PRODUCER 
★TOP LISTER 
Community Involvement
★LIONS CLUB
★FELLOWSHIP OF CHRISTIAN ATHELETES
★CHARLOTTE HALL VOLUNTEER
★VOLUNTEER AT PRYAMID REHAB CENTER
Notable Achievements
★TOASTMASTER MEMBER
★COLLEGETE SOFTBALL UMPIRE
★DIVISION 1 BASKETBALL REFEREE
★WORKED MULTIPLE STATE CHAMPIONSHIPS BASKETBALL AND SOFTBALL
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Your Goals

Serving The Community for Generations

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

The Tye Dye Guy did a great job of helping us buy our new home then selling the old one. I feel like they did most of the work and we just sat back and made decisions. They answered every question without making us feel like we were stupid. Ron's background as a contractor was helpful in pointing out problems and determining cost to repair. They did a great job of listening to what we want and finding a great house.
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Ron is wonderful to work with. He always has his customers best interest in mind.
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Ron is an amazing man who is one of the friendliest and patient real estate agents who is helping us find the home of our dreams. Ron is excellent at quickly giving us the pros and cons of the properties as well as what their personal opinion of the place is as well.
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Ron is an amazing realtor! He is thorough and meticulous in his work, and brings joy and positive energy to the entire experience. Ron is masterful in explaining difficult details regarding home sale and purchase, as well as providing advise for home repair and renovation. He is not only professional, he is also very respectful and courteous. I was grateful to work with such a person as he when selling my home in Waldorf.
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People: I cannot share one cautionary tale regarding the expertise exemplified by Ron Lord. Ron was not only dealing with a local new mommy and daddy seeking their first home, but an out-of-state (with a life-long experience in the real estate field!) Grandma. Okay, so our first selection didn't happen like a "finger-snap!" overnight, but I am so grateful that the REAL winner had Ron Lord at the helm. The inspection required a NEW SEPTIC DRAIN FIELD (which the owner's had to do). Our agent, Ron Lord, sent us an "after-video" of the new drain field. My pride in my family's legacy In Maryland continues, as well as to those who make those dreams become reality. I am eternally grateful to Ron Lord for his patience and perseverance toward getting the new homeowners their first and "happily ever-after home!"
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Ron always went the extra mile and stayed right on top of every detail concerning the sale of our house. He always responded right away every time we had a question or needed something. Using Ron to sell our home was very easy and went very smoothly. We highly recommend his services.
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We've used Ron Lord to sell two houses for us in the last 5 years. Absolutely excellent customer service. He and his team go well beyond what needs to be done. I cannot recommend him more highly!!
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Ron and his assistant make a great team. It was very comforting to know that you could always reach one or the other for info and updates. Their experience was very helpful with the listing and selling of my home. The photos and time they dedicated to my listing paid off, literally.
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I recommend Ron as a realtor for his professionalism and local knowledge of the business. Ron was supportive and responsive when needed. Sold the house in weeks! Thanks Ron!
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Ron came in when we were trying to decide to sell or keep and gave us his honest professionalism opinion and told us exactly what to repair/fix if we decided to list the house. He didn't pressure or rush us at all and let the decision be ours. After we listed it, he and his team handled everything. They made it so easy and were always professional, upfront, and honest. They made it easy and convenient from before listing, listing, handled the inspections, and took care of everything at settlement. All we had to do was show up and sign the papers. I highly recommend Ron Lord Ron be your realtor!
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This company has helped me look for our forever home from the beginning to the end. I wanted to give up but Ron wouldn't let me and we finally moved in. Thank you so much for your help and dedication.
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He was very helpful with closing cost he went the extra steps to get the job done with the sellers. i have already recommended him to another seller and the house is already sold in 4 months.
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Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
How Many Showings Does It Take To Sell A House?
Photos, videos, and virtual tours—these are all great ways to showcase your house to buyers when selling...
Read the full article here:
www.hometownerealestate.net/blog/2025/9/16/how-many-showings-does-it-take-to-sell-a-house
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SELLER
Should You Buy A New House Before Selling Your Old One? Let's Explore the Pros and Cons
POV: You’re a homeowner thinking about downsizing, upsizing, or relocating to a new area. Your biggest...
Read the full article here:
www.hometownerealestate.net/blog/2025/8/15/should-you-buy-a-new-house-before-selling-your-old-one-lets-explore-the-pros-and-cons
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SELLER
Safety Tips to Keep Your House Safe During A Renovation
Whether you’ll be working on small upgrades to simply refresh your space this summer, or diving into...
Read the full article here:
www.hometownerealestate.net/blog/2025/7/29/safety-tips-to-keep-your-house-safe-during-a-renovation
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Ron Lord

REALTOR®

rlord@hometowneteam.com | (301) 904-1076

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.hometownerealestate.net/team/ron-lord
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.